The first project I took part in for private clinic Eugin in, was the Eudona website. Eudona is a program for anonymous egg cell donation. The goal was to promote its egg cell donation service and acquire new clients. I worked together with a SEO-specialist who showed me the importance of optimising text (the copy) and source code (HTML).
The website was directed to Barcelona based women within the age of 18 to 35. Nationality was not an issue, as the demand for eggs was worldwide. Therefore, I aimed for a soft and feminine feel, which was both cheerful and sympathetic, without it being too clinical. To identify with the users, I designed the website’s header showing an illustration of a group faces belonging to different cultures. We see these same women next to the explanation of the process on adjacent page.
The HTML has been optimised for SEO, which means semantic tags are used: a paragraph is marked up as a paragraph, a title is placed in a title tag. This way the pages are perfectly structured which favours the website’s accessibility.
Some time later, Eugin started their egg cell freezing program. I was contracted to design its website, Timefreeze.es.
‘Esther clearly understood our needs, and quickly responded with different alternatives to decide from. Workflow was smooth and efficient, and the timing was correctly set and implemented. A pleasure to work with.’– Sergio Calatayud, Eugin
Tasks within the project
- Inventory of the material
- Visual benchmarking
- Graphic user interface design
- SEO optimised HTML/CSS according to W3C webstandards
- Web accessibility
Based in Barcelona and working in the cloud, I love international flavoured collaborations. I’m fluent in English, Spanish, Dutch, German and French, like to travel and am curious about different cultures. Your project can be discussed in your office enjoying a cup of tea or we can set up a Skype call. There's always a way to communicate!
In 1998, I earned my bachelors in graphic design in Breda, The Netherlands. Just as the internet bubble formed, I moved to Spain and eagerly studied web design and interfaces on my own. Now, I combine design with teaching, as I love to share my knowledge with students and clients alike. A full work history can be found at MissPixel’s Linkedin profile.
The joy of work is in the balance: organising and taking care of customers in the user experience field, mathematical challenges in HTML coding and composing bright colourful palettes on screen and paper.
These three perspectives harmoniously come together into one goal: making people happy with useful and beautiful designs. Boy, do I love my job!